| This article comes from the November 2009 issue, and addresses one of the hottest topics in the industry today--cloud computing, and the risks involved. I've had numerous requests this year for my thoughts on how to handle "the cloud." Below is a brief summary of my take on the subject. |
Managing Risk in Cloud Computing
![]() |
There was no documented evidence of a black swan until the eighteenth century. Picture Source |
The key problem with cloud computing is it’s a black swan of sorts. This is a term popularized by Nassim Nicholas Taleb a couple of years ago in his book of the same name, and it references an outlier (i.e. low probability) event that has a dramatic impact. We’ve actually seen a few black swans in the last few years including the implosion of the global economic system, the uncovering of a series of unimaginable scandals, and the accelerated rise in popularity of cloud computing. Characteristically, black swans have significant impacts; however, they’re not always negative. Cloud computing and its rapid adoption in the industry is actually quite positive, however from a risk perspective the insomnia stems from the fact that we’ve never seen this before, so we don’t even know what to be afraid of.
I think if we address this basic concern, we can start to make progress. As an aside, please note that the concern is risk, not compliance. Compliance will not protect you against the risks of cloud computing, so don’t naively belay your fears with this crutch, as I’ve seen some companies do. Rules of compliance will progress, as we uncover, through a series of very unfortunate “risk events,” what the real risks of cloud computing are. This is more than a prediction—it’s a prophecy. Furthermore, the companies tangled up in these messes may or may not be compliant with the regulations of the times. It doesn’t matter. They will go down.
So, let’s get at the core of the issue. What’s the real risk with cloud computing? Fundamentally, you should be concerned that your information will get into the wrong hands. If it happens, this risk will manifest itself in any of a variety of problems depending on the type of information that’s compromised. If your customers’ personally identifiable information is breached, you’ll have privacy problems to deal with. If your company secrets are hacked or leaked, you’ve got competitive issues to deal with. And, if any of this goes public, your public relations department will be working overtime to restore your image.
Unfortunately, there’s no silver bullet here, but I do have some recommendations. By definition, when engaging with a cloud computing company, you’re surrendering control of your data to a third party so it goes without saying that this company should be an organization that you can absolutely trust. This is not the time to experiment with new vendors. Stick with large, well-known companies that are universally trusted, like Google, Microsoft and PayPal. This won’t give you any guarantees, but you need to know that if there is a breach, your cloud computing partner has more at stake than you do.
Second, guard the information that you have in the cloud. You don’t need to arbitrarily hand over all the company secrets to every cloud vendor that comes along. Try to build an interface model, where your cloud computing partner doesn’t even have access to sensitive information. For instance, don’t farm out the function of collecting personal information on your customers. That should be something you control behind your own gates.
Finally, know your own limitations. This may sound contrary to the second point raised above, but you need to know when it’s appropriate to let the experts handle things. A good example is credit card processing. Why would you put yourself at risk when processing credit cards online? Your credit card processor should have all the necessary controls in place to manage privacy issues around processing an order, so just let them handle it.
The cloud offers great opportunities for the brave, but don’t be foolish. With this opportunity will come great peril as the seemingly innocent black swan gracefully glides by. Know and trust your cloud partners as well as somebody you would give the keys to your house. In essence, that’s exactly what you’re doing.



John Weathington is President and CEO of