How to Build Innovation into your Compliance Program
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How much innovation do you have built into your compliance program? It may initially sound counter-intuitive, but you should consider innovation as a vital component of your overall attitude to compliance. In the absence of innovation, your compliance program will grow complacent and stale.
Obviously, Steve Jobs gets the importance of innovation. According to the Wall Street Journal, Apple recently announced plans to begin producing iPhones that will work on the CDMA network. This would allow them to run on carriers other than AT&T. In addition, the new iPhones, scheduled for a summer release, are likely to be thinner and have a faster processing speed. Apple could leave the iPhone just as it is for a year or so and do just fine in the market, but that’s not good enough. In spite of the iPhone’s huge success, Apple will not be complacent in its product development. Compliance is your product, and you should take the same attitude of constant and never ending improvement.
You may not consider lack of innovation a problem. Regulations and standards are clearly spelled out, and a good compliance program will acknowledge these standards, build policy and controls to ensure compliance and a system of evidence tracking that will prove your innocence. If you build a flexible program, as standards and regulations change you can adapt quickly. So what’s the dire need for innovation?
You won’t see the need until you step back from the regulations and address the risks that these regulations are trying to mitigate. I’ve written several times about the need to address governance, risk, and compliance from a holistic point of view. This is the critical thinking necessary to uncover the need for innovation. If your goal is to minimize your company’s exposure, you cannot stop at compliance. If you’re still in doubt, just ask Toyota. They claim they are fully compliant with all safety procedures—does it really matter?
The process of compliance innovation involves constantly improving your risk profile, to reduce your company’s exposure. Since this exposure can never be reduced to zero, this should be an evergreen effort. As difficult as it is for anal-retentive compliance professionals to be creative, you must periodically put on your thinking caps and explore what else could go wrong. Try to keep a healthy attitude about it, as it seems like a somewhat cynical way to view the world. You’re not suspicious or paranoid, but open-minded and inventive in spirit.
Let’s take a look at PCI compliance as an example. If you process credit cards, you must comply with Payment Card Industry’s Data Security Standard (PCI DSS).The first PCI DSS requirement is to install and maintain a firewall configuration to protect cardholder data. You could just put up a firewall and call it a day. After all you are in compliance, right?
The astute and innovative compliance manager won’t stop there. In a proactive and organized manner, this compliance manager will assemble a team to start brainstorming some critical ideas around the risks associated with this requirement. What risk is this requirement attempting to control? It seems like the prevention of unauthorized people accessing your data over a network. Can evil people get to your cardholder data through a network even if you have a firewall? Absolutely!
So, why not start taking extra measures to prevent hackers from coming into your company over the network. You could monitor network traffic for suspicious activity and / or setup traps and decoy data similar to the way banks have dye packs. This is just the tip of the iceberg. Use your collective creative talent to explore other ways to prevent hackers from stealing sensitive cardholder data.
You won’t start thinking in this direction until you start considering the risks associated with the compliance requirement. This is over and above compliance, but goes to the heart of keeping innovation in your compliance program. Start today by assembling your compliance team for an all important innovation brainstorming session.



John Weathington is President and CEO of